WHO has developed and made available online a tool for behavioural insights on COVID-19
A WHO tool for rapid, flexible and cost-effective monitoring of public knowledge, risk perceptions, behaviours and trust is now available to Europe.
The outbreak is placing an overwhelming burden on health systems and authorities to respond with effective and appropriate interventions, policies and messages. One of the most critical elements of reducing virus transmission is public behaviour.For crisis response measures to affect public behaviours, they need to be perceived as consistent, competent, fair, objective, empathetic or sincere. They also need to be easily understood and communicated through trusted people and accessible channels.risk perceptions;knowledge;misperceptions; andThe newly established Insights Unit at WHO/Europe has developed a tool which:is evidence-based;can be regularly applied;is low cost and cost effective.The Insights Unit and the WHO Health Emergencies Programme are offering support to countries for implementation of the research tool. For more information, contact:Martha Scherzer Email:
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